Adam Roseman is on the Board of Trustees of Big Brothers Big Sisters of Greater Los Angeles and the Inland Empire.

The PSA shows a boy, about 12 years old, and a man, throwing pebbles and small rocks into a lake while the sun is setting.  Word appears on top of the scene which says “When you are a mentor, you can go to a movie, or to the library or to a museum. But sometimes the most important thing you can do is not much at all. Be a friend, be a mentor. Just be there.”

In the news at Big Brothers, Big Sisters is the announcement that the “world renowned advertising firm” DDB created a new public service announcement on their behalf. Dubbed with the title “Angel” the PSA advertisement exists in two formats, a 30 second and 60 second length “spot.”
The ad depicts a man with white, feathery wings living his ordinary life, showering, going to work, until, at the end of the day he goes to meet a young boy with whom he is going to play basketball. The message is clear that even the most ordinary person can transform himself into an angel when he helps someone by just being there.

Adam Roseman believes that CEOs and business leaders have a responsibility to invest in the communities that helped to form their success.  As he explains, “The need for business leaders to play an active role in philanthropy is greater than ever. An engaged and involved CEO helps set the tone that encourages individual employees to contribute time, talents and money to help make the world a better place.”

Since 2006, the conference has focused on topics such as environmental protection, clean energy, energy saving practices, and green industries. The themes of the 2008 conference included green energy, green agriculture, green architecture and building materials and related services. State and Fujian provincial officials and over 100 Chinese and foreign business and professional people attended the conference.