According to a newsletter article by Adam Roseman of ARC China, China received a 104 in consumer confidence the third quarter in a survey conducted by the Neilsen Company.
The article states: “Consumers in Chinese rural areas expressed the highest level of confidence, with a one-point increase in the third quarter, followed by citizens of the most prosperous cities, such as Beijing and Shanghai- which are generally referred as first tier cities, along with Guanzhou and Shenzhen. Consumer confidence levels above and below a baseline of 100 indicate varying degrees of optimism and pessimism. Across China’s regions, Central and Eastern China both ranked the highest, followed by West China, and East/North China, respectively.”
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