30 JulAdam Roseman, Big Brothers/Big Sisters
Adam Roseman sits on the Board of Trustees or Big Brothers Big Sisters of Greater Los Angeles and the Inland Empire.
In the news at Big Brothers, Big Sisters is the announcement that the “world renowned advertising firm” DDB created a new public service announcement on their behalf. Dubbed with the title “Angel” the PSA advertisement exists in two formats, a 30 second and 60 second length “spot.”
The ad depicts a man with white, feathery wings living his ordinary life, showering, going to work, until, at the end of the day he goes to meet a young boy with whom he is going to play basketball. The message is clear that even the most ordinary person can transform himself into an angel when he helps someone by just being there.