Nike, one of the most popular sports brands in the world, revealed its plans to double its revenue in China over the next four years.
“I think China is probably more important than anywhere else in the world,” Charlie Denson, Nike Brand president, said. “We will be pretty aggressive as we continue to look at the expansion of our distribution.”
According to an article by Adam Roseman, Nike products are currently available in over 7,000 stores throughout China.
Denson is optimistic about Nike’s advancement in China.
“I think we still have a huge amount of growth opportunities as we see that economic development moves into smaller cities. We believe that it is still an infinite market. Our job is to grow the market and lead that growth,” he said.